The Definitive Guide Content of Creation For Bloggers
Imagine that you have searched about the "Healthy Summer Diet" guess which format of content the google will show you the most? Obviously! You will get almost 90% of the results in the form of written content, like articles and whole web pages, etc.
However, the written content is one of the most effective types of content you can find. And in the age of Google, Articles and Blog-Posts are everywhere. Probably you have heard the term that says "Content is king" but coming up with a great content idea that ranks, sales, or converts can be challenging for content producers like bloggers and website owners.
It is one of the biggest reasons why most of the website owners or even bloggers hire freelance writers to create content for them. And it also causes a lack of quality and conversion. Because not all writers are familiar with your niche and with your audience, they pretend to be very conversational but in reality, they aren't.
There are only two options to overcome this problem:
- Learn to create effective content by yourself
- Try to find a freelance blogger that is a perfect fit for your blog
But I highly recommend you create content on your own. And here in this guide I'm going to share my personal methods that helped me to create converting and optimized content for my blog and will help you to create and effectively grow your blog in a very helpful and proven way.
1- Creating a Content Strategy For Your Blog
Creating an effective content strategy can help you grow faster than before, and it can also work for you as a road map to your success.
Take our example as proof of it. When we first started our blog we started posting 2 articles every week for two months and then we lack in our blog strategy and we started posting randomly. Sometimes 1 article per week and sometimes 1 article per month, and even we didn't post a single article in a 2 months period, which is insane.
After spending 3 years without any strategy and without any achievement, I was like, "wait a minute, we are missing something." That was the moment where I realized that without a content strategy and proper planning every blog is like the boxer who is fighting with his opponent with tied hands.
That was the time when I realized the power of having a strategy. With your blog's content strategy you are not just brainstorming about the whole year's content, you are actually increasing your chance of success with it.
For newbies, it can be overwhelming and confusing. But you can create a very effective content strategy just by following very simple steps. But before revealing the exact steps you have to be well aware of your blog's theme/taste and about your audience. If you don't know about your audience or niche and you are randomly targeting people. I'm sorry but you are backward and the world is way more ahead at the game.
Step One (Define Your Goals)
This step is the obvious one but has an impact on the overall strategy. Defining your blogging goals is totally determined on your core, on your why.
When you are writing your goals don't just write some figures and numbers that you wanna achieve. Be true to yourself and answer, why you started this blog?
- Is it's all about making money?
- Is it about making an impact on others?
- Is it all about making a community?
Answer your "why", no matter whatever your "why" is just feel it.
After being aware of your "why". Now is the time to set some other goals. Write down, How you want your blog and your content in the period of the next year. Write an audience growth goal that you wanna achieve in this year. Write how much do you want to expand your blog in the next upcoming 12 months. And finally, write down your blog's financial goals. How much revenue do you want to earn in the next 12 months?
Be really specific to your goals. Just saying "driving more traffic" won't give you anything. You must have to know how much traffic you wanna drive to your blog and in what time frame. As specific your goals will be, chances of achieving them will boost up.
Step Two (Brainstorm Your Content Ideas)
You are not creating a strategy for a single piece of content, you are creating a strategy for your entire year. For that, you have to come up with some great, worthy, and helpful ideas.
You must have to focus on your industry's upcoming curves and edges and according to those situations plan your content idea. But always remember to make your content strategy flexible, because you cannot predict what's going to happen with the industry in the next 12 months.
Brainstorm and write your every single article idea. Like, case studies, guest posts, reviews, interviews, series of articles, SEO articles, etc. Once you've done your brainstorming add these in your content calendar.
Step Three (Create a Marketing Plan for your blog)
Many of us know how they are going to plan their content, how they are going to set up their pages. How they are going to produce content. But the most important thing that we forget is, in the beginning, we are not going to rank at the 1st position or we don't have the massive audience reach. We can just try to market ourselves.
Plan how your content promotion can have a massive impact on your strategy.
Plan your way to promote your blog and your content through different promotion strategies. You can promote by using social media, email marketing, or paid promotions.
Here are some effective content promotion strategies to help you in your content promotion:
2- Understanding The Reader's Personas
It's so true that we spent more of our time focusing, trying, and learning new traffic tactics, ways to grow our blogs, strategies to show out. But unfortunately, we don't focus on what we have. We don't focus on the audience that is already in our readers' list.
Build some relations around your existing audience, and focus on every single comment and respond to every single question they ask from you and at the end try your best to give what they are asking for.
If someone is asking a question about email marketing in the comment's section. Give him a quick answer and also write a blog-post around that question if it's possible. And mention them and send them emails that you have posted a whole article just to clear their confusion. It will boost your blog's authority and trust.
These people will stick with you in every article you post, on every announcement you announced, in every live session or training you start, or in every course and webinar, you promote. Eventually, they will become your success stories.
Every time when you are ready to start an article, keep in mind that every piece of content on your blog must reflect your audience's point of view and must be helpful for them. And also when you are planning your whole blog's content you must understand and keep in mind your audience's situations. Understand how your reader is going to read your articles and try to connect with them.
"The Best Piece Of Content That You Can Create, Is The Content That Engages With Your Audience."
3- Creating an Editorial Calendar (+ Free Calendar Template)
You might know what editorial calendars are in blogging Space. Because almost at every blog content creation training or session you'll be given. Take one single content advice for creating an editorial calendar for your blog and follow it. And in Pinterest, these calendar templates are everywhere.
Is there any good benefit of creating an editorial calendar for a blog?
To be honest with you, creating an editorial calendar actually matters. It has a huge impact on your execution. You can write, you can think, you can imagine, you can plan your blog's next 12 months strategy but unless you don't have a calendar in which your blog's major leaps are written your planing is only 50% completed.
This is the reason why most of the bloggers don't achieve what they strategize for themselves.
I call the editorial calendar the map to the treasure.
Creating an editorial calendar will help you to focus on your up-coming content and you won't waste your time searching and waiting for an idea to start creating content.
If you work with your team, all of your team members will be 100% aware of the upcoming content and events. So they can better understand and will be prepared for upcoming content.
In your blogging journey, there will be a time when you lose your motivation and you will feel lost. or you will be stuck in a writing journey or you are in a situation like " the writer's block", then your calendar (which is your content structure's outline) will help you to overcome in situations like these.
How to design an editorial calendar?
Well, if you are a creative designer or you have a passion to design the things in your way, then you can design your calendar as you want. But here I'm sharing a free editorial calendar template. You can also use this absolutely free of cost.
4- The Content Formula
Another thing that can be beneficial in the content creation process is a pattern which you can follow for your ease. Most of the bloggers' burnout and loss their motivation to create a strategy and most importantly, to stick with it. That's the time where a simple and easy step by step guide can have a big impact on the writer's situation.
I mostly recommend people to research and study a lot when you are in situations where you are not feeling like writing flow or you are in a situation like "the writer's block". Then focus and find content ideas and strategies and follow the simple formula to understand how much content you are actually going to write.
- How many posts you are willing to publish or create? For instance, let's assume you want 3 pieces of content to create or publish every week.
- Now we will multiply 3 into 52 (which is the number of total weeks in a year).
- And the results will be 156. This is the number of total posts that you have to write through your year.
Now we have to solve another little formula to dig it even more and easier for each content category.
- Write your total number of posts that you have to write through the period of the next 12 months. For instance, we have to write 156 total posts for the entire year.
- Now divide this number with the number of categories you have in your blog. Let's assume we have 4 different categories.
- 154 ÷ 4 = 39, We have to write 39 posts for each of our categories.
5- Breaking Down The Calendar Into a Monthly Calendar
Now we have successfully created and designed our yearly calendar and our process strategy. Now is the time where we have to break down our big strategy into small sub-strategies that we can accomplish time by time.
After creating and organizing a yearly calendar, create a monthly calendar, and schedule out all works that need to be done in each month.
Like I have said before, blogging is not just about writing. Yes! Writing is a major process in blogging but alone writing is not blogging. You need to build SEO strategies, editing, technical stuff, marketing, etc.
You have to manage all the things together.
Create another editorial calendar but this time only a monthly calendar and describe and write what you will be doing on each day of the month.
- Day 1 is researching day
- Day 2 is managing and responding to comments and people who are reaching out to you
- Day 3 is for writing
- Day 4 is proofreading or editing day
- Day 5 is a technical SEO day
- Day 6 is creating backlinks
- Day 7 is building your presence on other platforms.
Researching is a single powerful tool that all the effective bloggers and writers use and also recommend to use. You can start writing your articles but there is no guarantee that you will complete it. But what researching before writing does, is, it allows you to brainstorm and outline your process. Your article is already in your head you just have to re-arrange what's in your mind and write it down.
There is another benefit of researching that I love, it won't interrupt you in your writing process and it will help you to write unique and worthy content. But keep in mind that do your research before starting your writing, not at the time of writing.
In your researching keep in mind that you must have to research about the followings:
- Topic or title, theme or tone of the article
- Research about your target audience
- Research about target keywords
- Research what other blogs (in your niche) are doing
- Research about the content outline
- Research about content promotion
7- Write an Outline For Your Blog-Post
When you complete the researching process now is the time to create your content's outline and always remember to do your research before creating an outline for your blog-post.
Creating an outline for your post is the best possible way around to break down your whole writing processes into small TINY steps, which makes it more easier and effective to complete. Take your time and write outlines for all of your upcoming articles.
When you are creating an outline for your article, first of all, you have to brainstorm your main parts. For instance, you can divide your post into three main parts.
- Summary or Conclusion
In the introduction section, you can add some more sub-categories. like,
- Purpose of the content
- A small background of the topic
- Your why behind writing this content
In the body section, you can add more sub-categories for the main topic.
- What is the main idea
- Steps of your content
- Described processes
- Solutions, etc
In the conclusion section, you have to describe and conclude why and for whom this content is written.
I write every single word that's published on my blog. But you can choose one of these two approaches.
- Write on your own
- Hire a Writing
If you choose writing on your own, or you couldn't afford to hire freelancers to write for you, then I highly recommend you to write on the topics in which you have firsthand experience. Not on any topic which can take a lot of time and research and most importantly you won't get any good results from these types of content.
In this case, you can hire someone else to write for you. It would be the best possible way for getting high-quality content when you have no experience in the topic.
There is a perfect saying for writer's, "Document, Don't Create."
Document your experiences in your niche and don't focus on other topics that you have a little to none experience about.
9- Keep Sentences And Paragraphs Shorter
There is a reason behind keeping your paragraphs and sentences shorter, but before revealing the reason let's take a look at these statistics.
According to Optimonster:
- 43% of people admit to skimming blog posts.
- 36% of readers prefer only reading headlines.
- 59% of people will share an article just by reading the title and won't read. What's in the article?
The one single most common changing statistic is that no one wants to read 10-12 lines paragraphs. Everyone is busy in their life routines people are preferring only reading headlines or those paragraphs which only have 3-4 lines.
Keep your paragraphs around 3 to 4 lines and try to add informational headings and sub-headings. These things tend to work super duper well.
Proofreading ensures the clarity of the message. It provides a finishing touch to your content. To me, proofreading is as important as pilots double-check everything before the take-off.
Most new bloggers or writers don't proofread their final contents, which makes them vulnerable and unprofessional. Finalizing your content creation with proofreading can help you avoid grammatical mistakes, embarrassment, negative feedback, and errors.
11- Always Prioritize Quality Over Quantity
We all have heard this advice somewhere before, quality is more important than quantity. But we often ignore this important idea.
Publishing 2 highly informative posts, highly problem solving, highly researched, and based upon truths is better than publishing 12 crap and false posts per month.
In your blogging journey, your reputation matters. Just increasing your total posts number won't get you any success. It's your quality posts that make it.
Even more, if you don't believe your post will help your reader in any way then don't write it.
12- Using Media Effectively
Your blog post is not too effective with just plain text. Without using any visuals or media content you can lose a big slice of your audience and reputation. And also using too much and not relative or optimized media can down your blog SEO results. It must be in a balanced place.
- Always write and describe formulas and other small strategies and outlines in images.
- Add relevant and informational infographics in your post.
- If it's possible then at least add one video in your post to make your readers spend more time on your blog.
- You can also add audios, such as podcasts in your blog posts.
13- Plan To Promote Your Content
Just creating a content strategy and writing a perfect piece of content is not enough, unless there is a strategy to promote your content. As we know the Google is tricky and just hitting the publish button doesn't mean you have finished your job.
Before promoting any of your content make sure that your content worth reading and most people fail at content promotion just because of their content STINKS.
Some advance content promotion methods:
- Adding click to tweet buttons in your post
- Email outreaches
- Converting your content in other formats
- Email news latter promotion Content Roundups
- Submitting Your post on other platforms. such as medium.com and Reddit.
14- Find The Right Tools For Content Creation
The process of content creation can take a long time and effort but using different content creation tools can help you in your process.
Here are some of the content creation tools that I use:
- Evernote (I use the free version of Evernote to create to-do lists and write notes)
- Word Counter (It's a free online tool for counting your total words and characters)
- Blog Topic Generator (This tool allows you to find out different post titles for your content)
- Grammarly (This tool catches and fixes all your writing mistakes)
- Canva (Canva is an online tool, I use this for doing any type of image or graphic editing work)
- Bit.ly (This tool helps you to shorter our long messy links, and with the help of this tool you can also track your links)
- Pocket (This free tool allows you to save any specific page for your future reading)
- Print-Friendly (This tool allows you to convert and download any online document or page for accessing it offline)
- Email Tracker (This tool helps you to track emails, you can track your emails and now that your email has been read or not)
- Check My Links (This tool helps you to check your broken links on your pages)
Every successful blogger creates and follows a content strategy. But most of the bloggers don't and it's becoming the main reason why most people are failing at blogging because blogging is a long journey and it requires consistent work. Without a plan, you can fall on your back.
Strait forward to a sum-up of this content. You just have to follow these 14 steps in your content creation process.
- Creating a Content Strategy For Your Blog
- Understanding The Reader's Personas
- Creating An Editorial Calendar (For 12-Month Cycle)
- Following The Content Formula
- Breaking Down Your Calendar Into a Monthly Calendar
- Write An Outline For Your Blog-Post
- Start Your Writing
- Keep Your Sentences And Paragraphs Shorter
- Proofread Your Content
- Always Prioritize Quality Over Quantity
- Using Media Effectively
- Plan to Promote Your Content
- Find The Right Tools For Content Creation