Marketing is an essential task for any business’s success. Especially when you are in a crowded market. And the internet is just bombarded with all sorts of crowds. And Leveraging the online market is as hard as making a jet engine. Creating a jet engine is not something magical and can be done by anyone who has knowledge about jet engines, but creating a jet engine costs a lot of money. Marketing is just the same. There is nothing magical, nothing super paranormal, or rocket science, but marketing and especially leveraging an online website can cost an insane amount of money.
But the chapter doesn’t end here. What if I tell you that there are some ways to do your website marking absolutely free of cost? Yes my friend there are some effective ways to do online marking without spending a single dollar.
You may know us. We absolutely can up from the broke, bottom, and from scratch (whatever you can imagine). At some point in my starting journey, I couldn’t even pay my internet bills and even once my domain wasn’t renewed and I didn’t have the money to renew my domain name.
These were the insanely bad conditions from where I came up. And here is the Truth, I actually spent $85 on my business, blog, and in my writing career in April 2020. Keep in mind that I was running my e-commerce startup and my personal blog from 2017 and in the period of the entire three years I didn’t spend a dime on my marketing.
And the $85 was my last marketing expenses, and I haven’t spent anything on my marketing.
- 1 Is Spending Money On Your Marketing Is Useless And Waste os Money?
- 2 1- Choose Your Category
- 3 2- Double Down On Your SEO Efforts
- 4 3- Leverage The Power of Social Media
- 5 4- Promote Your Website Through Email Marketing
- 6 5- Connect With Small Influencers And Blogs
- 7 6- Promote Customer Referrals
- 8 7- Include Your Website on All Printed Materials
- 9 Conclusion
Is Spending Money On Your Marketing Is Useless And Waste os Money?
This doesn’t mean that spending money on marketing is totally useless. If you spend money on your marketing, you will get results faster. But if you try to market your self you will get results but the results will come slowly.
Sometimes slower than you thought. And marketing without any money costs you time and effort. These are the only two things that free marketing will cost you. But you will get results or not it depends on your skills and efforts.
If you spend money on Google Ads and you don’t do it properly, you don’t know who to target and how to do it effectively, then probably you will just lose your all money and you will never get results.
The same applies here. If you knew and you have the skills that a marketer must have then you will get results but if you don’t know how to do that, then you will end up spamming your links on social media and just waste your time.
Now the question comes to mind, what we have to learn to do our marketing without spending any money?
Well, that’s why I’m here. In this blog post, I’m going to reveal the thing which you have to do in order to do your marketing absolutely free of cost.
1- Choose Your Category
By choosing your category I mean, choosing your main channel for which you are trying to do the marketing. It could be your online store, it could be your blog, it could be your services page, etc.
Why this is important? Because these methods that I’m about to show you will work best for some channels and not that well for others.
For instance, You can not promote and create backlinks for your commerce product on a blog post sharing site. Or you cannot share your entire blog post in any of your e-commerce product descriptions.
Make sure you must follow this simple step otherwise you will be just messing up all the time.
But here I will be going take examples of your blog or website. How you can promote your blog and website for free using these methods. You can use the same methods to promote your personal brand, e-commerce store, freelance service, landing pages, or any other thing which you like to promote online.
2- Double Down On Your SEO Efforts
If you want to get free organic traffic then there is no better way of doing this than SEO. With the help of SEO, you can optimize your content on the top of the Google Search Results (SERP). Imagine how much traffic will you get if your pages are ranking for several search terms? You can probably get hundreds of thousands of visitors each month.
And not just Google you can Optimize your content on Pinterest. And it can be a goldmine for you.
This works for all types of websites whether it’s your business website or blog or an e-commerce site. Optimizing your site for SEO is a must-do for generating traffic and making an impact. But SEO can take time. You have to be patient when it comes to SEO. It’s a long term game.
You can start improving your SEO score by doing small easy tasks like adding some useful links in your posts and making them user-friendly. SEO is too deep then just using a few tips, You can learn more by reading these SEO related contents which I highly recommend you to do.
- SEO Marketing Techniques: A Handy Guide to Learn SEO in 2020
- The Definitive Guide To SEO In 2020
- SEO Made Simple: A Step-by-Step Guide for 2020
And you can also join our mailing list where we will be sharing with you amazing, updated SEO tips… CLICK HERE
3- Leverage The Power of Social Media
Another thing for getting free valuable traffic is to use social media effectively. Everybody knows that one of the free marketing ways is social media. But, unfortunately, they just spam around social media, and they never get any audience at all.
Does it mean using social media is waste of time? No… But you must have to learn the right way to do it. All great marketers use social media to get clients and customers because they know that social media is the only place where people’s attention is. And when you try to market your business just keep in mind at first you only have to grab people’s attention. That’s it.
Providing value is another part that you must have to do when it comes to social media marketing. Because nobody likes a link that says, click here to read ho wast you can learn new things. These things are dead. People will never be going to click on your links.
You must have to give them something to learn without taking them to your site, without bothering them, and without disturbing them in their scrolling. You have to provide real quick solutions in your social media posts to grab people’s attention and then of course they would like to know more about you.
Here are some platforms that worth your time: 13 Free Ways To Promote Your Website By Margaret Bourne